Bollywood star Kareena Kapoor has been named the first global ambassador for Ayurvedic beauty brand Fable & Mane, and will appear in the label's next campaign for its botanical hair care products.

Kapoor commented 'Fable & Mane is very new-age, but at the same time, it's so deeply rooted in its Indian heritage - which kind of reflects how I am as a person. It felt so refreshing to see an Asian family start an indie brand aiming to bring the concept of hair oiling - which is such an Indian thing - across the globe'.